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Connect a platform

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Turn a platform on under Settings › Track Them All › Platforms, fill in its fields and save. The browser tag needs only the ID; the access token enables server-side events. Then use Test connection.

Track Them All checks the format of each ID as you type, and says so if it doesn’t look like the platform’s.

Meta

Section titled “Meta”
  • Pixel ID (Dataset ID): Events Manager › Data sources › your pixel. Digits only.
  • Conversions API access token: Events Manager › Settings › Conversions API › Generate access token.
  • Test event code (optional): from the Test events tab. It routes server events to the test view; remove it when you’re done.

Google

Section titled “Google”
  • GA4 Measurement ID: GA4 Admin › Data streams › your web stream (G-XXXXXXXXXX).
  • Measurement Protocol API secret: the data stream’s details › Measurement Protocol API secrets › Create. With it, refunds are sent to Google Analytics from your server.
  • Send server-side events via Measurement Protocol: off by default. GA4 can’t deduplicate browser and server copies of most events, so turn this on only if you understand the double-counting risk.
  • Google Ads conversion ID (optional): Google Ads › Goals › Conversions (AW-XXXXXXXXX).
  • Ads conversion label for purchase, lead and sign-up: the part after the slash in AW-XXXXXXXXX/AbCdEf… for each conversion action.
  • Enhanced conversions for purchases (optional): sends the buyer’s email and phone, hashed, with the purchase conversion. Turn on enhanced conversions in Google Ads and accept its customer data terms first.

X

Section titled “X”
  • Pixel ID: ads.x.com › Tools › Events Manager (a short code like o6ou1).
  • Conversion API access token: Events Manager › Install Pixel › Manual › Conversion API › Generate access token.
  • Event IDs: X counts only events you created in its Events Manager. Paste each event’s tw-… ID into its field; an event without one is skipped.

TikTok

Section titled “TikTok”
  • Pixel ID (Pixel Code): TikTok Ads Manager › Tools › Events Manager › your web pixel.
  • Events API access token: Events Manager › the pixel › Settings › Generate Access Token (needs the Admin or Operator role).
  • Test event code (optional): from the Test Events tab. Remove it before going live; Site Health reminds you if you forget.

Pinterest

Section titled “Pinterest”
  • Tag ID: Ads Manager › Conversions › Conversion Tag Manager. Digits only.
  • Ad account ID: from the Ads Manager address or Business settings. Needed for server-side events.
  • Conversions access token: Ads Manager › Conversions › generate a conversions access token.

Snapchat

Section titled “Snapchat”
  • Pixel ID: Ads Manager › Events Manager › your Snap Pixel (a UUID).
  • Conversions API token: Ads Manager › Business Details › Conversions API Tokens (needs Organization Admin).

LinkedIn

Section titled “LinkedIn”
  • Insight Tag partner ID: Campaign Manager › Analyze › Insight Tag. The numeric ID from the tag snippet.
  • Conversions API access token: generate it in Campaign Manager (scope rw_conversions); no developer app needed.
  • Conversion IDs: LinkedIn records only events that have a conversion rule. Add each rule’s ID to its event’s field; Test connection needs at least one.

Microsoft Advertising

Section titled “Microsoft Advertising”
  • UET tag ID: Microsoft Advertising › Tools › UET tag. Digits only.
  • Conversions API token: the UET tag › Edit › Set up tagging › Use Conversions API › Copy token.

Reddit

Section titled “Reddit”
  • Pixel ID: Reddit Ads › Events Manager › your pixel (a2_…).
  • Conversion access token: Events Manager › Conversions API › Generate access token.
  • Test ID (optional): from Events Manager › Test events.

Test before you rely on it

Section titled “Test before you rely on it”
  • Test connection checks the server credentials against the live API. For Google it checks only the event’s format, not the API secret; without an API secret, both Google tests say to add one and don’t contact Google. For TikTok it sends a custom event named ZttaConnectionTest.
  • Under Test event, Preview payload shows a purchase exactly as your server sends it to that platform: a sample, or a real order’s if you enter its ID. Send to test channel sends it where it doesn’t count: always for Google, Pinterest and Snapchat, for Meta and TikTok with a test event code, and for Reddit with a Test ID. X, LinkedIn and Microsoft Advertising have no test channel.

Checked against Track Them All 1.0.5 on main, 19 October 2026.